About 2Reel

A multimedia entertainment company built for moments people remember.

Founded by Craig Wesley Sams III, 2Reel Music Entertainment is building a company-first ecosystem for music, media, production, events, visuals, and creative service opportunities. The mission is to create a trusted entertainment brand that feels polished, exciting, accessible, and built for long-term growth.

Company-first · Multimedia by nature · Built from Ohio · Northeast Ohio base, Eastern Region reach ·
Scene 01 / The Founder
CEO / Founder

Craig leads the company. The company exists to make room for bigger entertainment moments.

Craig Wesley Sams III is the founder, CEO, and final decision-maker for 2Reel Music Entertainment LLC. His leadership is rooted in lived experience, creative discipline, resilience, music, performance, and a clear vision for building something bigger than a single role, service, or platform.

Portrait of Craig Wesley Sams III, founder and CEO of 2Reel Music Entertainment
Director's slate

Craig Wesley Sams III

Founder, CEO, and final decision-maker

2Reel Music Entertainment LLC

Scene 02 / The Foundation

One company.
Three defining frames.

The story stays focused on the company: what it is, how its creative disciplines connect, and where its reach begins.

Frame 01

Company-first

2Reel Music Entertainment is the public business platform. Artist identity supports the story where it helps the company grow.

Frame 02

Multimedia by nature

Music, audio, visuals, events, and production all connect into one entertainment-centered system.

Frame 03

Built from Ohio

Based in Northeast Ohio with a service mindset for clients and opportunities across the United States Eastern Region.

Scene 03 / The Mission
Mission

Create experiences that feel impossible until they become reality.

2Reel exists to serve the people who create, perform, hire, support, capture, promote, and experience entertainment. The company brings music, media, talent, services, and opportunity under one polished, human, professional, and memorable roof.

Start a Conversation →
Scene 04 / The Four Pillars

Built to move as one.

Each pillar has a distinct role. Together, they create a clear path from creative ambition to a professional entertainment experience.

01

Entertainment company presence

02

Multimedia production focus

03

Service and booking pathways

04

Northeast Ohio base, Eastern Region reach

Your next scene

Your story deserves a bigger stage.

or call 216-998-8589